Marketing
• A Winning Formula
Based on industry research and our experience, real estate professionals, yard signs and the Internet are the top three information sources used by buyers in their home search. We focus on this winning formula to sell your home, as well as pricing it correctly from the start.
• The Best Realtors®
At Burnett Realty, we realize that your Realtor® is your primary source of service and representation of your
personal interests. Our Realtors® have the respect and cooperation of other salespeople in the marketplace and show homes regardless of which company has the listing. They realize the importance of teamwork, and the sharing of knowledge and communication within our office. This gives us a competitive advantage in the marketplace and you a competitive advantage when selling your home.
• Multiple Listing Service
As members of the Des Moines Area Association of Realtors®, we place your property on the Multiple Listing Service (MLS) as soon as it is listed. This computer system allows approximately 1,600 real estate professionals from all participating area offices to view information about your home and match your property to potential buyers.
• Signage
There is no doubt about it – the “B” attracts attention!
With 74% of buyers using yard signs in their home
search, we took special care in designing our sign to be
the most visible and unique sign in the marketplace.
As soon as your home is listed, we place it in your yard.
• Web Site Marketing
Within 24 hours after a property is listed, it appears on various locations on the Internet, including our award-winning web site www.burnettrealty.net, www.realtor.com, www.relohomesearch.com, www.homesandland.com, and many others.
• Direct Mail
Many agents choose to include direct mail programs in their marketing plan. This could include mailing to neighbors of the property, residents of an apartment complex, or a target neighborhood.
• Leading Real Estate Companies of the World®
Burnett Realty is a member of the Leading Real Estate Companies of the World® national relocation service, which gives us the ability to market your property to over 700 companies and 100,000 sales associates nationwide. Your home will also be featured on www.relohomesearch.com, available to relocating buyers searching the Internet.
• Des Moines Register
• Weekly Homes Magazine insert in Friday paper
• Circulation totals 150,000
• 26,000 rack distributed copies to over 700 locations
• 335,000 readers
• Homes and Land Magazine
• 13 issues per year
• Circulation totals 23,000 copies
• Rack distributed to restaurants, grocery stores, hotels, banks, and corporate locations.
At Burnett Realty, we realize that one size doesn't necessarily fit all. We give our agents the flexibility to sit down and develop a marketing plan that will fit the unique needs of a specific property. This includes advertising in other publications, such as The Des Moines Register, Business Record, or local area newspapers like the Altoona Herald. The “Open House Television Show” is also an option for advertising your property. This half-hour show appears Sunday mornings on WOI-TV.
